Google My Business, simply put is a business listing service providied by Google, which allows “Google searchers” to quickly and easily view more information about your website, such as ratings, contact information and opening hours. Users can even visit your social media profiles and get directions to your location using google maps.
Having a Google My Business listing gives your website prominence when users are searching the web. Within the search results your listing will display in the right column filled with your information, and call to action buttons allowing users to click through to your website.
Focus on local search
Google business pages are designed to improve local search results for users, as you input your your business address and service radius; this indicates to Google your business locality and can help show your listing higher than your competitors in the local area.